PSW
Awareness Campaign
Roles
Writer, Producer, Editor
This PSW awareness campaign used client interviews to highlight why homeowners choose PSW to design and build their ultimate outdoor living spaces. The video featured two customers and focused on trust, collaboration, and the design‑build experience rather than direct selling.
The testimonial‑driven approach positioned PSW as a premium partner while building credibility and emotional connection with prospective clients.
Result:
Impression - 220,000
Interaction Rate - 47.70%
Sales - over $1.5 milllion
Check out my Vimeo page for more video work.
All videos were written, produced, and edited by me.