Resume

Big ideas, real impact.

Creative, data-driven marketing leader with 15+ years of experience developing high-impact campaigns across digital, social, and broadcast platforms. Known for elevating brand visibility, driving engagement, and producing award-winning content.

  • Marketing Strategy, Content Creation, Copywriting, SEO, Social Media Marketing, Digital Advertising, Video Production, Editing, Project Management, Brand Development, Google Analytics, Adobe Suite, CRM & Marketing Automation, WordPress, Email Marketing, Reporting & Analytics

  • 2022 Emmy Award Nominee - Local TV News Promotion

    2019 Telly Award — Local TV Sports Promotion

    2017 Telly Award — Public Interest/Awareness

    2015 PAB Award — Outstanding Use of Digital Media

    • Television

    • Luxury Automotive

    • Luxury Outdoor Living

    • Construction

    • Education

    • Design

Professional Experience

Marketing Manager — PSW, Bridgeville, PA (April 2024–Present)

  • Developed an integrated marketing strategy contributing to 37% profit increase.

  • Produced multi-channel marketing materials and campaigns.

  • Managed targeted ad and SEO initiatives, generating 10% more qualified leads.

  • Built influencer/industry partnerships and optimized KPIs.

Communications Manager — Bobby Rahal Automotive Group, Pittsburgh/Wexford, PA (April 2023–April 2024)

  • Oversaw marketing content for six dealerships.

  • Managed social, web, SEO, CRM, and digital channels.

  • Produced compliant and engaging automotive content, pushing sales to award-winning levels at 4 of 6 dealerships.

Creative Services Producer & Writer — WTAE-TV, Pittsburgh, PA (July 2021–April 2023)

  • Wrote, produced, and edited on-air and social promotional content.

  • Managed talent-introduction campaign for the Pittsburgh market.

  • Oversaw evening newscast marketing efforts, resulting in the #1 rated Late Evening News for 16 of 20 months.

Freelance Digital Content Producer — Sextant Marketing, Tampa, FL (Mar 2021–Jul 2021)

  • Created WordPress content and designed marketing collateral for 7 colleges and universities.

Writer/Producer — WPXI-TV Creative Services, Pittsburgh, PA (2010–2020)

  • Produced promotional TV, radio, and digital content.

  • Managed campaigns, schedules, budgets, and teams.

News Editor/Producer — WPXI-TV, Pittsburgh, PA (2010)

  • Produced daily news segments and PR strategies.

Head Editor/Videographer — Joe’s Wildside Adventures, Pittsburgh, PA (2007–2010)

  • Edited weekly episodes and managed production equipment.

Education

  • B.A. Communications — Robert Morris University

Certifications

  • Driver’s License — Non-CDL Class C

Awards

  • 2022 Emmy Award Nominee - Local TV News Promotion

  • 2019 Telly Award — Local TV Sports Promotion

  • 2017 Telly Award — Public Interest/Awareness

  • 2015 PAB Award — Outstanding Use of Digital Media

Core Skills

Marketing Strategy, Content Creation, Copywriting, SEO, Social Media Marketing, Digital Advertising, Video Production, Editing, Project Management, Brand Development, Google Analytics, Adobe Suite, CRM & Marketing Automation, WordPress, Email Marketing, Reporting & Analytics